DotProjects

Overview

DotProjects specializes in strategic consulting for high-performance organizations, yet their digital presence was hindered by an outdated website that failed to reflect their core values of excellence in people and process. I was tasked with executing a complete redesign to modernize the brand's aesthetic and fix usability issues that were negatively impacting lead generation. The new platform features a sophisticated, contemporary design language paired with an intuitive information architecture that guides visitors through the firm’s consulting methodology. Beyond the visual overhaul, I focused on optimizing performance and call-to-action placement to ensure a frictionless transition from initial interest to client inquiry. The final delivery provided DotProjects with a powerful business development tool that effectively communicates their authority in the consulting space and provides a seamless, professional experience for prospective organizational leaders.